Spotted: CMN Hospitals Direct Response Television Campaign

You may see that familiar yellow and red Miracle Balloon pop up on your TV screen.

Children’s Miracle Network Hospitals has launched its first ever Direct Response Television (DRTV) campaign. This pilot program brings the mission of CMN Hospitals to the main stage in the marketplace, airing spots on both national broadcast and cable outlets across the country until November 1.

Each DRTV spot features stories of hope and messaging around the urgent need for community support of local CMN Hospitals. Viewers will be encouraged to call toll-free 1-800-727-8071 or visit http://helpkidstoday.org/ to make a monthly donation of $19 or more to their local CMN Hospital. In thanks of their support, donors will receive a limited-edition, CMN Hospitals branded tote bag.

The best part? 100% of each donation will go directly towards the donor’s local CMN Hospital, determined by the billing zip code of the donor.

Call 1-800-727-8071 or visit http://helpkidstoday.org/ to get your tote bag and help support kids in need. We can’t change every child’s diagnosis or prevent every accident, but we can help change their tomorrow by donating today.