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DQ’s Miracle Treat Day Makes Quite the Media Splash in Maine

Dairy Queen’s 2019 Miracle Treat Day campaign was certainly our sweetest to date in Maine! This year’s one day event, centered on a simple concept: Purchase a Blizzard treat and a portion of proceeds from the sale of your sweet treat would benefit The Barbara Bush Children’s Hospital (BBCH).

Locally owned Dairy Queen locations, hospital staff, community members and BBCH patient families did not need much convincing to get in on the fun.

Special thanks to all of our local media who helped us spread the word and capture the excitement. 2019 stands to be our most successful year to date!